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Practical guides on AI, automation, and getting more out of your marketing workflow.
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GEO Metrics: The KPIs That Actually Measure Your AI Search Visibility in 2026
You have 47 metrics in your marketing dashboard. Zero of them tell you whether ChatGPT knows your brand exists. Your boss just asked why the agency competitor keeps getting cited in Perplexity when someone asks about your category. You opened your analytics dashboard. Nothing. You checked Search Console. Still nothing. That's because traditional marketing KPIs were never designed to measure whether an AI system recommends you. So how do you actually know if you're winning or losing the AI search channel? GEO metrics are the measurements that actually tell you — and they'll show you exactly where your content is working and where it's disappearing into a model's training data.
Martin J.SEOJul 22, 2026Search Experience Optimization: The Framework That Wins in Google AND AI Search
You've been ranking on page one for two years. Your content is solid, your backlinks are real, your technical SEO is clean. And your organic traffic is quietly dropping every single quarter. Most dashboards show your rankings are still there — but your audience has moved. Are you actually showing up where they're finding answers now — in AI Overviews, Perplexity, ChatGPT Search? Your analytics can't answer that for you. The real gap isn't your rankings. It's the growing distance between where you rank and where your next customer actually lands.
Martin J.SEOJul 21, 2026Should You Stop Informational Content? (Here's the Actual Framework)
Everyone's asking the wrong question. The question isn't whether to stop informational content — it's whether the informational content you're publishing is actually doing anything for your business. The teams I talk to are running content operations that generate traffic and deliver almost no pipeline. You already know which articles I mean: the ones ranking on page one, pulling 3,000 sessions a month, and converting nobody. And the uncomfortable part? Every piece of advice out there tells you to publish more. Is your informational content building topical authority and feeding your commercial pages — or is it just keeping your editorial calendar full?
Martin J.SEOJul 21, 2026Entity Optimization: The Missing Layer in Your AI Search Strategy
You've added schema markup. You've updated your About page. You've audited your backlinks, fixed your technical SEO, and maybe even created an llms.txt file after reading the last GEO guide. And yet when someone asks ChatGPT to recommend tools in your category, you still don't come up. Have you actually tested that? The teams that struggle here assume good content is enough, and then wonder why the AI mentions competitors who publish less. The problem isn't your content quality. It's that the AI genuinely doesn't know who you are. Not what you do. Who you are — as a named, defined, attributable entity that AI models can confidently reference without hedging. But the brands that show up by name in AI answers have built that identity — whether they called it "entity optimization" or not.
Martin J.SEOJul 21, 2026
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15 Best AI SEO Tools in 2026: Ranked After 6 Months of Testing (Including One We Didn't Expect to Win)
You're a marketer who has been watching the AI SEO tool landscape for the past 18 months, adding tools, removing tools, and still not entirely sure which ones are actually moving your rankings. You have Semrush or Ahrefs for keyword research. You have something for content optimization. You have ChatGPT for drafts. And you have a nagging suspicion that you're paying for three overlapping subscriptions that should have been one product. The honest version of this list isn't the one with the most tools — it's the one that tells you which tools to actually use, and which ones to stop paying for. Which of these 15 actually changed search results — and which ones just generated convincing-sounding reports?
Martin J.SEOJul 21, 2026Content Decay: How to Detect, Prioritize, and Fix Declining Blog Posts
You published something solid. It ranked. It drove traffic. Then — without any announcement, without any warning — the clicks started disappearing. Not because your content was wrong. Not because Google penalized you. The web just moved on, and your post didn't move with it. Here's the uncomfortable part: this is probably happening to at least a third of your published content right now, and your analytics dashboard won't flag it until the damage is already done. Are you still treating your content library as a finished product — or as something that requires maintenance? That's the question most content teams never bother to ask. And the ones who do are quietly outranking everyone else.
Martin J.CompareJul 21, 2026What Is Relevance Engineering? (And Why It's Replacing SEO for AI-Era Marketing Teams)
Most marketing teams optimizing for Google right now are solving the wrong problem. The search engine they built their strategy around no longer decides alone whether their content gets seen. AI systems — ChatGPT, Perplexity, Google's AI Overviews, Claude — now intercept queries before a single blue link loads. Roughly 60% of searches already end without a click. That number will rise. The frameworks that powered SEO for two decades — keyword density, domain authority, backlink counts — were never designed for this environment. A new discipline has emerged to replace them. It's called Relevance Engineering, and if your team hasn't heard of it yet, your competitors' content teams probably have.
Martin J.CompareJul 21, 2026Best LLM Visibility Tools in 2026: Track Your Brand Across AI Engines
You ranked #1 on Google. Your competitor doesn't rank at all. And yet ChatGPT recommends them and not you — every single time someone asks which tool to use. There's no notification when this happens. No alert. No traffic drop you can point to. Your brand is invisible in the answers your buyers are getting, and the tools you've been using to track performance weren't built to tell you. The category of LLM visibility tools exists to close that gap. Here's how they compare.
Martin J.SEOJul 21, 2026
Your competitors are already using AllAble. Are you?
The marketers pulling ahead aren't working harder. They're just working with one tool that does everything — that tool is AllAble. Try it yourself!